Stark Alumni Network: Logo Design
Brand Identity · Logo Design · USC Peter Stark Producing Program
Tension
One of the industry's most connected producer networks (alumni behind Fast & Furious, Charlie and the Chocolate Factory, and Castle Rock Entertainment) had no mark of its own.
Strategy
Design an insignia with the weight of an established institution, not a class-reunion flyer.
Idea
One seal for the whole network.
USC's Peter Stark Producing Program has one of the tightest alumni networks in the industry, supporting graduates with hiring, mentoring, and introductions long after graduation. It had reach and reputation, but nothing visual to carry it. I designed a collegiate seal-style mark in USC's cardinal and gold, tested across two naming directions (Network vs. Council), built to work equally well as a pin, an email signature, or an event badge.
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Naming directions tested
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Logo concepts presented
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Palette matched to USC's own (cardinal & gold)