Creative Director / Copywriter

DAHÉLI
HALL

Creative Director + Copywriter

Over a 20-year career spanning the U.S., I've helped shape stories, brands, and campaigns for industry leaders including Disney, Netflix, Marvel, and HBO. My journey has also positioned me within influential institutions such as Emerson College, USC's Peter Stark Producing Program, and the Rockefeller Philanthropy Group, experiences that have shaped how I think about storytelling, culture, and creative impact.

More recently, I wrote, produced, and independently launched SPADURA, a national comedy special now distributed by Comedy Dynamics. I've developed projects with BET and MGM and created short films licensed by HBO, taking ideas from concept through production and into the marketplace.

Today, I bring that combination of creative vision, production expertise, and industry experience to projects designed to make an impact, not simply make it to the screen.

Selected credits
Disney Netflix Marvel HBO Emerson USC Warner Bros. Music Comedy Dynamics Rockefeller Philanthropy Group
Dear White People: Writer, S1–4 Fox's MADtv Wondery: Sr. Producer, True Love BET, Sold: Code Switch MGM / Halcyon: Development Deal Amazon Prime Video: SPADURA Just For Laughs 2017 Winner HBO Short Film Award Story Pirates WGA + SAG-AFTRA

What I Bring To The Room

01
Copywriting & concepting
Headlines, scripts, campaign copy in a real, specific voice, not generic brand-speak.
02
Brand voice & naming
Built and named a business from scratch (Pain Into Punchlines), positioning as first instinct, not an afterthought.
03
Campaign strategy
Ran a full multi-platform launch solo: press, social, partner coordination, timing.
04
On-camera & VO delivery
I can write the spot and perform it: comedic timing, physical comedy, direct-to-camera.
05
Press & partner relations
Comfortable running point with publicists, distributors, and producers across a live rollout.
06
Script writing
Sketch, single-camera, and long-form scripts: TV writers' rooms to a full one-woman show.
07
Joke & script punch-up
Stand-up and improv training built in: sharpen a line, fix a rhythm, find the tag that lands.
08
Video editing
Cut and assembled footage for social clips, sizzle reels, and campaign rollout myself.

Portfolio Work

Campaigns I wrote, built, and ran end-to-end. Click a project to read the full case study.

Naming · Positioning · Landing Page

Pain Into Punchlines: A Brand Built From One Sentence

Pain Into Punchlines.

Read the case study →
Story Editing · Production Management

True Love: Senior Producer, Audio Fiction

Fast doesn't have to mean flattened.

Read the case study →
Brand Identity · Logo Design

Stark Alumni Network: Logo Design

One seal for the whole network.

Read the case study →
Writer · Publicist · Social Strategist

SPADURA: A One-Woman Launch Campaign

Let the realest post carry the campaign.

Read the case study →
Persuasive Writing · Editing · Portfolio Design

The Career-Spanning Portfolio Behind an AIA Fellowship

One career, told as one story.

Read the case study →